The brand that brought flavoured vodkas to the market in 1962 remains the category leader with the highest-rated premium vodka portfolio
Stoli Vodka, the original premium vodka with uncompromising quality since 1938, has announced the launch of its newest flavour, Stoli Lime.
The first citrus-flavored vodka to be introduced by Stoli in more than a decade, Lime will roll out in the US this month and enters the market with a 96-point platinum rating from the Beverage Testing Institute (BTI). The flavour appears to have a thirsty target with lime being the most popular fruit to pair with vodka and serving as the second-most used ingredient in cocktail recipes overall, with simple syrup coming in first, according to Difford’s Guide.
Stoli Lime aims to conquer the challenges that bartenders and consumers face when making cocktails – the sour and over-powering flavour from bottled lime juices and the short shelf life of fresh juices and limes. A bold and juicy flavour with distinct notes of freshly pressed lime and a smooth fruity finish, Stoli Lime will carry the tagline “Ripe for the Drinking.” The sweet, fresh flavour blends perfectly with drinks including the Gimlet, Vojito (vodka mojito) and the Moscow Mule – still the #1 vodka cocktail in the U.S. It also complements other flavours well with Stoli promoting a Cherry Limeade serve and a Strawberry Limeade, which uses equal parts Lime and Stoli Crushed Strawberry.
Mike Oringer, Senior Vice President of Innovation and Trade Marketing for Stoli Group, said, “With the citrus-flavoured vodka category growing at 11% and outpacing total vodka by more than 4%, our goal was to create a refreshing, versatile product to complement some of the most popular cocktails for bars and at-home occasions. Early testing showed that Stoli Lime has a natural taste and consumers prefer it to competitive brands currently on the market. Last year, we introduced Stoli Cucumber, which received a 97-point rating from the BTI, so we are primed for a very green summer.”
Stay tuned for news on when this new flavour will debut in duty-free stores – if anyone spots it please drop us a lime (sorry, line…)
Copyright The Duty Free Hunter 2019