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Kendall Jenner is the star of Tiffany & Co.’s Spring campaign

Kendall Jenner is the star of Tiffany & Co.’s Spring campaign

Tiffany & Co. has unveiled its spring 2019 advertising campaign, which celebrates optimism, personal style and self-expression. Featuring Kendall Jenner, Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun.

The campaign brings together five diverse personalities, including models Kendall Jenner, Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun. Juxtaposing their portraits with iconic Tiffany designs, the Tiffany Blue Box is artfully woven throughout. The new campaign showcases the brand in a fresh and unexpected way.

“With modern sophistication, authentic energy and wit, the spring campaign beautifully highlights our brand icons,” said Reed Krakoff, chief artistic officer, Tiffany & Co.

Renowned fashion photographer Craig McDean captured the cast’s natural interactions with playful objects in Tiffany Blue. Behind-the-scenes videos highlight candid moments, ranging from rapid-fire questions to a ping-pong tournament and yo-yo tricks. The house tapped acclaimed stylist Alex White to showcase the versatility of the Tiffany T collection and other Tiffany designs.

Tiffany’s global brand icon, Tiffany T, is the focal point of the campaign. The decidedly modern collection takes the strong, graphic form of the letter T and reimagines it in a range of architectural cuffs, bracelets, pendants, rings and earrings made of 18k gold—rose, yellow, white—and sterling silver. Diamonds also play a key role both in the distinctive collections’ pieces and as magnificent accents. Tiffany’s spring 2019 advertising campaign showcases the complementary nature of the designs that can be stacked or worn alone.

Kendall Jenner wears a Tiffany T smile pendant in 18k gold, Tiffany T True wide ring in 18k gold, Tiffany T True narrow ring in 18k gold, Tiffany T True narrow ring in 18k rose gold, Tiffany T wire bracelet in 18k gold, Tiffany T wire bracelet in 18k gold with diamonds, Tiffany T wire hoop earrings in 18k gold, Color Block scarf in silk and carries a Tiffany x GLOBE-TROTTER 13″ vanity case in Tiffany Blue in the Tiffany & Co. spring 2019 campaign.

 

Mica Argañarez wears a Tiffany T True narrow bracelet in 18k gold, Tiffany T wire bracelet in 18k rose gold with diamonds, Tiffany T smile pendant in 18k rose gold with diamonds and Tiffany T wire bar earrings in 18k white gold with diamonds in the Tiffany & Co. spring 2019 campaign.

 

Carolyn Murphy wears a Tiffany T square bracelet in 18k gold, Tiffany T square bracelet in 18k rose gold with pavé diamonds and Tiffany diamond stud earrings in platinum in the Tiffany & Co. spring 2019 campaign.

 

Imaan Hammam wears a Tiffany T True narrow bracelet in 18k rose gold, Tiffany T True narrow ring in 18k gold, Tiffany T True wide ring in 18k gold and holds an Everyday Objects leather and walnut table tennis paddle in the Tiffany & Co. spring 2019 campaign.

 

Fei Fei Sun wears a Tiffany T smile pendant in 18k rose gold with diamonds, Tiffany Victoria mixed cluster drop earrings in platinum with diamonds and a Manhattan map scarf in silk in the Tiffany & Co. spring 2019 campaign.

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