Korea’s leading luxury beauty brand Sulwhasoo is showcasing the ‘Secret of Ginsenomics™’ pop-up in the world’s largest duty-free shopping mall, Haitang Bay Duty Free Shopping Center.

The Sulwhasoo ‘Secret of Ginsenomics™’ pop-up store was created through a strategic partnership Amorepacific signed with CDFG (China Duty Free Group) in 2020 and targets the growing Hainan duty free market. The store will be open throughout March.

With the motif taken from its luxury anti-aging product, the Concentrated Ginseng Renewing Cream, Sulwhasoo ‘Secret of Ginsenomics™’ offers a variety of exclusive programs for customers visiting Haitang Bay Duty Free Shopping Center. In addition to highlighting the science and technology behind the brand, the pop-up welcomes visitors to take photos at the special photo booth decorated with hanging acrylic structures that represent Ginsenomics™. Visitors with purchases at the pop-up can also enjoy the vending machine game to receive additional gifts.

Concentrated Ginseng Renewing Cream is Sulwhasoo’s steady-seller and has remained the top luxury anti-aging cream for six consecutive years . The new, advanced formula was released last September, with its key ingredient Ginsenomics™ – the essence of the brand’s anti-aging technology. Developed with the proprietary biotechnology from the Sulwhasoo Heritage & Science Center, it contains a 6,000x concentration of rare saponin extracted from ginseng. With Ginsenomics™, the new Concentrated Ginseng Renewing Cream improves the skin’s firmness through a triple resilience-boosting action that replenishes, supports, and helps strengthen the skin.

To celebrate the pop-up store’s opening, CDFG exclusive sets will be available for purchase, including Concentrated Ginseng Renewing trio and quintet kits, with extra benefits throughout March.

Amorepacific SVP of Global Travel Retail David Park said, “We are excited to meet with our customers with an exclusive showcase in Hainan, which has emerged as a hub for luxury brands. We will continue our effort to create synergy with CDFG through our strong partnership and deliver our unique brand value to customers around the world.”

China Duty Free Group General Manager of Perfume & Cosmetics department Grace Wang said, “We are delighted to present the Sulwhasoo’ Secret of Ginsenomics™’ pop-up store and hope our customers will visit Haitang Bay to experience the exclusive showcase. Through solid partnership with Amorepacific, we hope to share more about this special brand with our Hainan visitors in the future.”