Beam Suntory has partnered with Frankfurt Media and Gebr. Heinemann to create the final airport pop-up designed to celebrate the House of Suntory’s 100th anniversary of pioneering Japanese spirit.
The high-profile activation is running in Frankfurt Airport T1, in the Level 2 Pier B-West Non-Schengen Departure area, from 5-31 January.
Within global travel retail, the House of Suntory centennial celebrations – which began in earnest in May last year – have included the release of several new limited-edition whiskies, plus a series of immersive airport pop-up activations and impactful advertising campaigns.
The exceptional limited-editions being showcased at the Frankfurt Airport pop-up include the special 100th anniversary design bottles of the flagship Yamazaki 12 Year Old (RRSP €223) and the Hibiki Master Select (RRSP €94). The Frankfurt activation will also highlight the wider Suntory portfolio, including Chita Grain Whisky, Toki Whisky, AO World Whisky, Roku Japanese Gin, and Haku Japanese Craft Vodka.
Light, airy and open, the 20sq m Frankfurt activation features tactile natural materials. Interactive digital touchpoints highlight the history and heritage of Japanese whisky making – and the various different elements that make it so special. Passengers are invited to discover the stories and provenance of the key Suntory luxury whisky collections. Specialist Brand Ambassadors offer guided tastings of Hibiki and Toki whisky, and Roku gin.
“We are delighted to unveil the final airport activation celebrating the House of Suntory’s landmark centennial anniversary,” noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez.
“The Frankfurt pop-up allows us to highlight the unique Japanese craftmanship at Suntory’s whisky distilleries – and their meticulous art of blending – while further building awareness of Suntory’s extensive premium drinks portfolio. I’m confident that these collectible whiskies will resonate strongly with the location’s discerning whisky clientele, and really elevate the passenger experience.”
Bastian-Philipp Müller, Head of Buying Spirits at Gebr. Heinemann added: “This flagship activation is a genuine embodiment of Japanese Spirits culture at Frankfurt Airport, promising an unforgettable experience for travellers who look for the extraordinary in travel retail. We take great pride in celebrating this remarkable anniversary alongside our valued partner, House of Suntory!”
