What makes you feel alive? BOSS ALIVE makes duty-free debut
Created entirely by women, for women, BOSS Parfums is unveiling BOSS ALIVE, a fragrance for women who make bold moves.
BOSS comes Alive – new fragrance debuts in duty-free with campaign fronted by all-female cast
Hugo Boss has unveiled its new fragrance, Boss Alive, with a fresh-faced campaign starring actresses Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet.