PRADA celebrates the Fire Horse with CNY collection
2026 marks the year of the Fire Horse in the Chinese Zodiac – an occurrence marked once every 60 years in the lunisolar calendar. Known […]
PRADA on the move with new FW25 collections
Pictures in motion – images of free movement. The campaign for the Fall/Winter 2025 Prada women’s and men’s collections by Miuccia Prada and Raf Simons […]
PRADA reveals ‘We, The Snake’ Chinese New Year 2025 campaign
The new Prada campaign for Chinese New Year 2025 celebrates the start of the year of the snake, a powerful source of metaphorical visions.
PRADA reinvents its classic Galleria Bag for summer 2024
For 2024, the Prada Galleria is given new life through intricate embellishments and materials, adding a stylistic edge to an already beloved design. Usability and […]