Tom Ford has launched a new white version of its Ocean Plastic Timepiece, made entirely from plastics recovered from the world’s oceans.
Each of the timepieces comes with interchangeable braided straps, in either black, deep blue, bright yellow, hot pink, and now white.
Committed to being environmentally responsible, the watch is composed of 100 percent ocean plastic collected from oceans, coastlines and landfills. Additionally, transportation of the ocean plastic materials is carbon neutral and its Switzerland-based compounding is solar powered.
The collection aims to address plastic waste, which currently contributes to around 11 million tons of ocean pollution yearly. Each timepiece will re-purpose the equivalent of approximately 35 bottles of plastic. “Sustainability is increasingly important to us all,” noted Ford.