Tom Ford is finally getting into the watch game with the long-awaited launch of his first timepiece – the 001.

Earlier this year, Tom Ford announced he was working on his first luxury watch collection, and now we finally have our first glimpse. Falling right in line with what makes Ford such a beloved figure in the industry, The Tom Ford 001 Collection is a slim, unisex, square-shaped watch that resembles the Cartier Tank.

For the collection, Ford partnered with Tom Kartsotis and Bedrock Manufacturing Co., the same group behind Fossil, Filson and more recently, Shinola, the wildly successful Detroit-based brand that has since expanded into a variety of lifestyle sectors (they’re opening a hotel later this year).

The watch face is a rectangular design that comes with four finishes: yellow gold, brushed stainless steel, polished stainless steel, and matte stainless steel. The watch strap comes in four different types of leather (and multiple colours): braided leather, alligator leather, calf leather, and pebble leather. In total, there will be 62 strap options and 30 shades of leather available for purchase.

The watches are priced $2,190 and upwards and are out now – see more here