Tommy Hilfiger and Gigi Hadid have launched the fourth and final instalment of their collaboration – this time with a motor sport theme…

The TommyDrive show in Milan was the fourth and last in Tommy Hilfiger and Gigi Hadid’s hugely successful see-now-buy-now project. Previously, the designer and his model collaborator have hit New York’s South Street Seaport, LA’s Venice boardwalk, and London’s Roundhouse stage.

https://www.youtube.com/watch?v=Wojs_j31syY

Themed around the world of motor sport racing, the Milan pitstop was a last hurrah for Hadid and her lifestyle. But as she walks away, Hilfiger has a new deal to tout. Earlier this month, he cemented a relationship with the four-time Formula One champs Mercedes-AMG Petronas Motorsport. Whikst Gigi Hadid has 38 million Instagram fans – the global Formula One audience is close to half a billion.

The collection (preview on DFH – see story) modeled by Gigi and friends looked in parts a sneak look at the Mercedes-AMG crew kit for next season, with its bold palette of red, white, blue, and black, its piped leather pants, patch-covered jackets, and checkered flag prints. What provided its millennial zip were the half-shirts, cropped sweatshirts, and bikinis. Beyond the racy stuff, there was bad-girl-gone-good collegiate gear like khakis, family crest T-shirts, and color-blocked versions of the rugbies that first got Hilfiger noticed all those years ago.

See images from the catwalk below – the collection is see-now-buy-now right here on the Hilfiger website.