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Trio of new Marc Jacobs Daisy Twinkle editions set for launch

Trio of new Marc Jacobs Daisy Twinkle editions set for launch

A new trio of Marc Jacobs’ Daisy fragrances will launch in January – each with a touch of Twinkle…

Inspired by a shimmering oasis where the sun dazzles and water glistens, the Daisy twinkle editions are a sparkling reinterpretation of the classic Daisy trio: Daisy, Daisy eau so fresh, and Daisy dream.

Sunny and spirited, the fragrances transport Daisy girls to an endless summer sanctuary filled with endless blue skies, sparkling water, and warm days.

THE DESIGNS

Inspired by Marc Jacobs’ unique use of layering, colour, and his love of shine the flacons are re-imagined in a soft violet hue that brings fashion to fragrance. Each bottle features touches of gold that evoke the feeling of an endless summer where sunshine makes everything twinkle.

The Daisy Twinkle and Daisy Eau so Fresh Twinkle caps are adorned with a blend of violet, yellow, and glittering gold daisy floral petals. The Daisy Dream Twinkle cap is dressed with embossed gold daisy accents that contrast with its violet undertone.

To complement the bottles, the outer cartons are presented in a soft-matte violet and draped with a shiny violet daisy chain. The boxes are sprinkled with foil gold daisy accents that catch the light and shimmer in the sun.

Daisy Marc Jacobs Twinkle edition

Daisy Eau so Fresh Twinkle edition

Daisy Dream Twinkle edition

 

THE FRAGRANCES

The Daisy Twinkle juices are a vibrant violet twist on the signature Daisy trio eliciting visions of sunbeams, shimmering water, and fresh blooms.

Daisy Marc Jacobs Twinkle edition
An uplifting bouquet of floral and fruity notes, Daisy Twinkle opens with a juicy burst of wild berries mixed with hints of violet leaves. A bright and creamy white woods base creates a warm and sensual drydown.

Top: wild berries
Mid: violet flower
Base: white woods

Daisy Marc Jacobs Eau so Fresh Twinkle edition
Vibrant and unexpected, Daisy Eau so Fresh Twinkle radiates with its effervescent blend of succulent fruity and delicate floral notes. Sparkling raspberry intertwines with violet flower and wild rose blossoms at the heart, creating a blissful aroma. Crème de cassis rounds out the base for a sensual finish.

Top: sparkling raspberry
Mid: violet flower and wild rose blossoms
Base: crème de cassis

Daisy Dream Marc Jacobs Twinkle edition
Daisy Dream Twinkle is an airy blend of lush florals and juicy fruits. The fragrance opens with bursts of black cherry and fresh white floral that mingle together to evoke a sense of springtime freshness. At the base, whipped berry mousse creates a mouthwatering drydown that lingers on the skin.

Top: black cherry
Mid: fresh white florals
Base: whipped berry mousse

THE ADVERTISING

Shot by Raymond Meier, the Daisy Marc Jacobs Twinkle editions advertising features the daisy twinkle trio catching sunlight in a bed of glistening water surrounded by floating daisies in varying violet hues. The campaign captures the sparkling vibes of the seasonal collection.

THE LINE-UP

Daisy Marc Jacobs Twinkle edition
50ml
Rsp : 84$ / 76€

Daisy Marc Jacobs Eau so Fresh Twinkle edition
75ml
Rsp : 96$ / 86€

Daisy Dream Marc Jacobs Twinkle edition
50ml
Rsp : 84$ / 76€

Daisy Marc Jacobs Twinkle editions will be available globally in duty-free and travel retail locations from January 2018.