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Trussardi introduces Blue Land – new spring fragrance for men

Trussardi introduces Blue Land – new spring fragrance for men

Trussardi has unveiled Blue Land, a new fragrance for men which launches in Spring 2015.

Blue Land is a new men’s fragrance by Trussardi representing the new, fresher version of My Land from 2012. Trussardi Blue Land is out in Spring 2015.

The scent is fresh, citrusy and woody. It opens with zesty accords of green apple, bitter orange and stone moss. Its heart includes lavender, marine accord and ginger, laid on the base of vetiver, cashmere and suede.

The bottle of light blue glass is coated with blue leather. The fragrance is available as 30, 50 and 100 ml Eau de Toilette.

Press details:

Blue becomes Trussardi BLUE LAND, a fresher yet always sensuous version of the men’s fragrance by Trussardi.

The Bottle and Packaging
Echoing the elegant, contemporary lines of MY LAND, the Trussardi BLUE LAND bottle is a design object that combines the characteristics of artisan craftsmanship the needs of modern industry.
The distinctive band around the side of the bottle – an expression of virility, simple elegance and freedom – is made of 100% natural Italian leather and comes in a sophisticated shade of blue. Gold is replaced by silver.
The Trussardi family crest and the phrase Genuine Leather Made in Italy confirm the authenticity of the materials and the superb Italian artisan workmanship.
The transparent glass of the innovative bottle with unique recessed neck reveals the refined blue color of the fragrance.
Trussardi BLUE LAND expresses linearity and elegance with its unique, modern packaging.
The front is dominated by the Trussardi family crest and the name of the fragrance, BLUE LAND, in silver.

The Fragrance
The heart of this fascinating, alluring fragrance is both warm and cool: vibrating with energy, it takes you on a journey towards pure emotion…and the endless horizon of Trussardi BLUE LAND.
Enveloped in its sensational blue light, Lavender blends with a burst of freshness from a Ginger and Marine Breeze accord. The overture of crisp notes of Bitter Orange and Green Apple combined with the texture of Stone Moss contributes timeless virility.
In contrast, the irresistible accord of Suede, Cashmeran and Vetiver reveals the warm and sensual aspect of the fragrance.
Olfactive Family: Fresh Citrus Woody
Nose: Alexandra Kosinski

Extension line
This compact, sophisticated line is composed of three products that share an exclusive Hyaluronic Acid complex, a natural substance that hydrates the skin.
Shampoo & Shower Gel – This velvety, transparent gel enriched with Hyaluronic Acid contains effective yet delicate cleansing agents. Its formula perfectly cleanses body and hair, leaving them pleasantly scented with the distinctive notes of Trussardi BLUE LAND.
Natural Spray Deodorant – Its effective active ingredients, combined with Hyaluronic Acid that provides hydration, ensure freshness so you can feel confident all day long. This alcohol-based deodorant is quickly absorbed and makes the skin feel fresh and scented with the elegant notes of Trussardi BLUE LAND.
Alcohol Free Deodorant – This product ensures all-day protection and is indispensable for everyday use. The alcohol-free deodorant formula leaves the skin feeling pleasantly fresh and scented with the fragrant notes of Trussardi BLUE LAND.

The Advertising Campaign
A man with magnetic allure begins dreaming in a profound, private dimension. Strong and intense, he admires the colors of his land. Nature gives him a unique spectacle: a blue sunset. There is a sense of emotion and freedom.
Tomaso Trussardi, CEO of the Group and a contemporary man of success, is the star of this striking image that accentuates the refined elegance of Trussardi BLUE LAND and conveys Trussardi’s proverbial class, style and tradition.

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