Building on its foundation of innovation, functionality and durable design, TUMI has launched the next generation of intelligent travel: Alpha 3.
In 1983, Tumi introduced its signature Ballistic Nylon, a material that revolutionised the travel market. Originally used by the military to protect WWII troops from shrapnel, TUMI incorporated the ultra-tough material into its luggage designs to make bags that would withstand the wear and tear of a life well-travelled.
After rigorous testing proved it held up, TUMI added its patented functionality, including U-zip pockets, telescoping handles, dual wheel systems, Add-a-Bag, expansion systems, TUMI Tracer® – interior and exterior features designed to make life on the move easier. The combination created the most reliable, time-tested travel companion the industry had seen. Now, 35 years later, TUMI remasters its iconic collection with Alpha 3.
The new Alpha 3 collection is a celebration of everything TUMI stands for: design innovation, engineering, functionality and performance. The relaunch moves the brand forward by elevating the collection that represents its foundation, adapting it to the changing world and incorporating learnings from the past decade.
With a cleaner, more refined aesthetic, Alpha 3 updates include an integrated USB Power Port added to each of the carry-on sizes, dual-access entry, modernised front face with protective rails, full access front pocket for increased functionality, dual-coil security zippers, and a sleek leather rain flap on bags.
The newest luggage style is the Tall 4-Wheel Duffel Packing Case, which offers top- and split-case access and features four interior shoe panels. New bags include the Slim Backpack, a compact backpack designed for those with a lighter load, the Slim 3-Way Brief, a sleek business offering that can be carried as a backpack or a bag, and the Expandable Tote, a highly functional easy-to-carry men’s tote. The collection will be available in Black Ballistic, Black Leather, and Anthracite with brown leather trim. Seasonal pattern Graphic Congo will also be available, adding a pop of personality to select styles.
“With the launch of A3, we took everything we stand for as a brand one step forward. The world of travel has changed. Technology has changed. The way we navigate just to get through security has changed. Therefore, we must change too,” says Victor Sanz, TUMI’s Creative Director.
“I wanted to reimagine the designs that have inspired a generation of travellers; to improve upon the timeless styles and incorporate the newest and best technology, offering our customers best-in-class products that will stand the test of time and inspire the next generation of travellers. Alpha 3 has been an extremely meaningful project for me, as I have overseen the collection’s design since its original inception as Alpha.”
Alpha 3 will be offered in a wide range of travel products, backpacks, day bags, accessories and more. The collection will retail for 95€-1,325€ at TUMI retail stores worldwide and on TUMI.com.
TUMI UNVEILS GLOBAL CAMPAIGN STARRING LENNY & ZOË KRAVITZ
As previously reported on Duty Free Hunter – TUMI, the leading international travel and lifestyle brand, has released its latest global campaign, exemplifying the meaning of personal journeys and featuring music legend, designer and actor Lenny Kravitz and his daughter, actress and musician Zoë Kravitz.
The Alpha 3 campaign, directed by Eliot Rausch, was captured in the Bahamas, the beloved haven that established the soul of the Kravitz family. While honouring the passing of tradition, storytelling, and family values from generation to generation, TUMI joins the Kravitz duo on their first film project together, an intimate quest to where it all began; illustrating the strengthening of the bonds individuals create and the significant, supporting role TUMI plays – understanding it’s not about the destination, but the invaluable moments created along the way.
“To me, this campaign is about connecting with ourselves, our roots, and with each other,” says Zoë Kravitz. “I loved working with TUMI and the idea of telling a story about travel, family and connecting with one’s roots. It was amazing to travel to the other side of the island for my first time to see where my family originated and to pay respect to our elders and those who came before us. To experience that with my father was monumental.”
“I’ve been a TUMI customer and admirer of the brand for as long as I’ve been touring,” says Lenny Kravitz. “When you’re travelling and living out of a suitcase, your luggage becomes an extension of your home – and yourself for that matter. It’s the one thing that’s always with you: on the plane, on the tour bus, in the hotel room, backstage, or on set. So, you want it to be reliable, durable, and make a statement. For me, TUMI embodies all of those qualities to the fullest. Working on the campaign was very gratifying. Not only did I get the opportunity to represent a great product, but it was a very collaborative experience as I was involved in many creative aspects of the campaign.”
Lenny and Zoë Kravitz perfect the journey in TUMI’s new global campaign
