In Autumn this year, Valentino Beauty, the colourful, cool, couture brand landed in duty-free stores across Europe, Middle East and India revealing its two “Born in Roma” fragrances for women and men.
The two fragrances have been or are being showcased in a number of airports, such as Rome, London, Istanbul and Dubai, on pop-up stands featuring the brand’s noticeable, eye-catching colours, and very premium codes that echo haute couture.
As previewed on Duty Free Hunter back in July – see post here
The Valentino’s logo stands out in huge letters on the pop-up stores attracting the attention of all the passengers walking by.
Valentino Beauty celebrates Roma, as it exists in the mind, the city where elegance has always intertwined with modernity:
Born in Roma for women is a haute couture floriental made of three Jasmine flowers selected among the best varieties in the world, blended with Vanilla Bourbon, twisted with a cool facet made of Pink Pepper and a Woody overdose, which makes this new scent a very modern feminine fragrance.
Born in Roma for men is an aromatic woody vetiver reignited in the mineral coolness of salt. Born in a blend violet leaves absolute and smoked vetiver. Classic until the minerality infuses, the spice of ginger, the mineral salt, the radiance of a modern woody note.
The print campaign featuring Adut Akech and Anwar Adid, conceived by Pierpaolo Piccioli, with the art Direction of BETC Luxe, was shot by the talented duet Inez and Vinoodh who managed to capture the mystery and romanticism of our couple that can’t just be just defined by a love story.
The film directed by Harmony Korine is shown on the screens displayed on various pop-up stands,
Valentino Beauty will be rolled out to more airports in the coming weeks. Stay tuned.
Previously featured on DFH:
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