We have lift-off! Moschino goes Stella with Toy 2 Bubble Gum launch

We have lift-off! Moschino goes Stella with Toy 2 Bubble Gum launch

The Iconic Teddy Bear Fragrance, now tinted in a modern and elegant pink, is back with the new pop scent that really stands out… and Stella Maxwell at the controls.

Moschino is launching Toy 2 Bubble Gum, a new edition of the top-selling Moschino Toy fragrance collection. The Toy line first appeared with the 2014 unisex edition (promoted as “THIS IS NOT A MOSCHINO TOY”), followed by Toy 2 for women in 2018, and the men’s Toy Boy from 2019.

Toy 2 Bubble Gum, a flanker of Toy 2 fragrance, comes in a pop pink teddy bear-shaped glass bottle.

The floral-fruity composition opens with candied citrus fruits and a bubble gum accord. Peach blossom, Bulgarian rose, and ginger powder form the heart of the perfume, while tones of musk and cedar settle in the base.

The space-inspired advertising campaign is shot by Jeremy Scott himself, and the model and face of the perfume is Stella Maxwell. “I had a vision of the bottle flying through outer space like a rocket and from there I thought: ‘Wouldn’t it be fun to turn Stella into an astronaut, having her grab the bottle and spritzing herself in zero gravity?'” Scott told WWD

Moschino Toy 2 Bubblegum is available as a 30, 50, and 100 ml Eau de Toilette.

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