De Rigo house brand Yalea has unveiled its latest Capsule collection, inspired by Frida Kahlo, one of the most admired and celebrated artists in the world.

Frida Kahlo was a woman who succeeded in leaving her mark not only for her art, the thing that made her famous worldwide, but also for her unique and iconic style, which rises above passing trends. This passion is shared by Yalea, which since its debut has wanted to tell the story of women by supporting their freedom of choice, encouraging their talent and promoting their beauty as individuals.

Yalea has created four new models that echo its distinctive style and vibrant aesthetic. The choice of materials, sophisticated design, and the close attention to detail distinguish this collection that speaks to women’s hearts, making it unique. Like Frida Kahlo, it redefines the concepts of femininity and wants to inspire generations of women to pursue authenticity, personal strength and active participation in society.

Frida Kahlo always suffered physically, but she loved life fiercely, remaining viscerally attached to it. She loved the world and nature, she loved Mexico and all it had to offer, bringing it to life in a naïve but certainly energetic way in her canvases.

Her use of aesthetic details and harmony of shapes is reflected in the new Yalea Capsule collection, which combines these visuals with the high quality of the materials and the precision of the manufacturing techniques used. One example is the bridge of some styles that reproduces Frida’s iconic eyebrows, emphasising her personal choice of style, an act of rebellion against the cultural and social expectations linked to the role of women. The artist’s distinctive traits, BEAUTIFUL, REBEL, UNIQUE and STRONG, become names for the two sunglass and two prescription styles.

As in her works, the colour palette for the Capsule collection is intense and bold with black, dark grey and white combined with strong brushstrokes of yellow, red, purple, dark green, aubergine and pink, in a balance of colour-blocks and transparencies, chosen to enhance and frame women’s faces without hiding them.

Creating packaging dedicated to Frida Kahlo requires a careful consideration of her life, her work and the symbols that represent her art. Yalea has once again chosen flowers as the decorative motif for the two ribbons that frame the elegant black box, a tribute to her art, a symbol of strength and courage that continues to influence the contemporary world.

SYA174/V/W

Acetate sunglasses style with a low, geometric front piece. The transparent temples reveal the customised core and the distinctive inscription of the word BEAUTIFUL visible on the inside. The temple tips are emblematic of the style’s true peculiarity: on the left the iconic Yalea paddle with monogram logo, and on the right Frida Kahlo’s paintbrush. Available in three versions: basic with flower pattern on the core, ‘V’ version with external flower and ‘W’ version with flower on the temple, enriched by the iconic unibrow symbol on the front piece.

SYA175/V/W

Acetate sunglasses with a wide, modern front piece. The transparent temples reveal the customised core and the distinctive inscription of the word REBEL visible on the inside. The temple tips are emblematic of the style’s true peculiarity: on the left the iconic Yalea paddle with monogram logo, and on the right Frida Kahlo’s paintbrush. Available in three versions: basic with flower pattern on the core, ‘V’ version with external flower and ‘W’ version with flower on the temple, enriched by the iconic unibrow symbol on the front piece.