YSL Beauté has introduced a new addition to the Mon Paris fragrance line in duty-free shops – Mon Paris Couture Eau de Parfum.
An irresistible floral chypre with classic citrus notes, the sophisticated new Couture Eau de Parfum is a celebration of ecstatic love, and is the third member of the Mon Paris legacy, joining the Eau de Toilette and Eau de Parfum – but with a different twist.
As an Eau de Parfum that knows anything is possible, Mon Paris Couture takes you on a multi-faceted dive into the enchanted Paris of lovers, and offers a new couture chapter of l’Amour Fou, where anything goes, and love is indeed limitless.
Recently the new fragrance was introduced to duty-free shoppers in Bangkok, Thailand – in partnership with the retailer King Power, Yves Saint Laurent Beauté recently hosted a Mon Paris fragrance pop-up at Bangkok’s King Power Downtown Srivaree complex. Targeting a new generation of affluent, experience-hungry and insta-fluential consumers, the pop-up was created to take the visitors on a romantic journey of love by curating an inspirational bespoke customer experience.
Inspired by the brand’s couture heritage, the month-long, YSL Beauté customer experience raised the bar even further for customised beauty products, and established the reputation of Mon Paris as the most giftable fragrance.
Customers were first seduced by an intriguing outpost designed like a gift-box, where they were warmly greeted by fragrance ambassadors with a lavaliere blotter of Mon Paris. With just four steps, a fragrance was personalised in five minutes.
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