Yves Saint Laurent Beauty is overtaking Paris Charles de Gaulle airport with its exclusive Summer Beauty Oasis pop-up from June 15th to August 31st , featuring the brand’s iconic Fragrance & Makeup products.
An iconic Yves Saint Laurent Space, recreated through elevated retail design and visual identity.
This summer pop-up capitalizes on the brand’s legacy, offering an escape under the Moroccan sun – Yves Saint Laurent’s most inspirational site. Decked out in the iconic Majorelle blue and its floors adorned with vibrant mosaics, this veritable oasis offers visitors a moment suspended in time.
The Yves Saint Laurent Summer Beauty Oasis pop-up elevates the retail experience to a whole new level. Starting with the sense of smell, consumers can discover all Yves Saint Laurent fragrances, including the most successful pillars – Libre, Black Opium and Y.
Consumers are invited to choose a fragrance and place it on an interactive table: a soothing wave layout then appears on screen, transitioning to the fragrance’s campaign identity while the scent itself is released in the air. To make the experience even more elevated, a customization service via UV printing is proposed for any fragrance purchase. Exclusive patterns have been especially designed for this pop-up making personalization even more unique.
Sight and touch have not been forgotten in a dedicated beauty station, customers can adopt a complete Yves Saint Laurent look and try out the new eyeshadow palettes, including an exclusive one especially crafted for the Summer Beauty Oasis pop-up. A beauty makeup artist will then realize the look of the customers’ choice, while providing them personalized advice on products and application.
Last but not least, a digital entertainment is also available in the pop-up, with a dedicated gaming app where consumers can try their luck and win a reward.
The exclusive Yves Saint Laurent Summer Beauty Oasis has also been available in Dubai and Beirut airports this summer.
