Today, 4th February, Dubai Duty Free officially welcomed the ‘Year of the Fire Monkey’ with an exclusive Chinese-themed celebration in Terminal 3 (Concourse B) of Dubai International Airport.
The celebration was well-attended by Dubai Duty Free management and staff headed by the Executive Vice Chairman, Colm McLoughlin along with some invited guests from the Chinese Consulate in Dubai including Consul General Ms. Lingbing Li, Vice Consul General Mr. Xuliang Ma and Mr. Lei Jin, Commercial Counselor, together with Chinese media.
To complement the festive spirit of the Chinese New Year celebration, Dubai Duty Free launched a number of attractive promotions across all its retail outlets including a special 20% discount on the top 25 popular products for Chinese customers. These offers were housed primarily in traditional-styled retail areas featuring Chinese architecture adorned in red and gold, signifying good fortune and joy. The emblem of the Fire Monkey was evident along with Chinese staff dressed in traditional costume.
The 20% discount promo will run from 2nd – 11th February and includes authentic Chinese products such as Chungwa and Panda cigarettes, indigenous Chinese Liquors like Kweichow Moutai as well as popular high-end categories in Liquor, Confectionery, Skincare and Perfumes such as Chanel, Dior, SKII, Sisley and Lancome to name a few.
Commenting on the initiative, Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free said, “We are delighted to be joined by the Chinese Consul General, Ms. Lingbing Li, Vice Consul General Mr. Xuliang Ma and Commercial Counselor, Mr. Lei Jin, to mark the start of the Chinese New Year, which is the most significant date on the Chinese calendar celebrated around the world.”
“The Chinese are a very important group for Dubai Duty Free, a fact reflected in our employment of 705 Chinese staff, and every year we try to come up with innovative promotions and activities to provide our customers with a memorable shopping experience during this special occasion,” added McLoughlin.
In addition to having Chinese Sales Assistants, prominent signage, promotional display and brochures in Mandarin are available to make the shopping experience more accessible for the Chinese passengers. While the creation of special Chinese New Year packaging (paper,ribbons and boxes) were also produced to ensure high-end exclusivity.
Pictured above: Dubai Duty Free senior officials headed by Colm McLoughlin, Executive Vice Chairman were joined by the officials from the Chinese Consulate in Dubai; Consul General Ms. Lingbing Li, Vice Consul General Mr. Xuliang Ma and Mr. Lei Jin, Commercial Counselor for the ceremonial cutting of the ribbon to officially welcomes the Chinese New Year of the Fire Monkey at Concourse B of Dubai International Airport.
