Passengers at Zurich Airport will be the first to have the opportunity to enjoy the new LINDT Swiss Masterpieces Praline Collection. The pre-launch of the range, which is run in partnership with Dufry, will take place throughout February, and will be followed by a worldwide launch in March at Dubai Duty Free.
As focal points to the campaign, the LINDT Boutique on the upper level and the LINDT Island on the lower level of the Airside Center will be transformed into a celebration of the Swiss Masterpieces. At both locations travellers will be able to see the LINDT Master Chocolatiers in action as they make the centrepiece of the range – the Dôme de Noisette. They will also be able to taste the pralines during a series of sampling events.
The pre-launch at Zurich will be followed with a major launch initiative at Dubai Duty Free. The promotional event will run across all concourses including the new Concourse D, allowing both transit and departure passengers the opportunity to sample the new range.
At the LINDT Master Chocolatiers counter, which is unique to the Middle East region, the LINDT Master Chocolatiers will be crafting the Dôme de Noisette, while a liveried promotions team will be touring the concourses to offer sampling. The promotion will run from 15th to 31st March.
The Swiss Masterpieces range is exclusive to travel retail. The range consists of assorted pralines, in boxes of 145g, 220g and 440g as well as a ballotin of 250g. There are also two dark collections in a 145g box and a 250g ballotin.
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