Bringing their assortment to the duty-free space through a partnership with TAX FREE HEINEMANN, Alûstre is now operating a salon pop-up within the Copenhagen T2 Duty Free shop.
The space offers complimentary application and manicures with the purchase of a makeup or nail product, allowing travellers to experience the brand’s unique diamond-infused beauty before arriving to their destination.
Frank Hansen, Head of Category and Marketing at Gebr. Heinemann Retail ApS, expressed his enthusiasm for the inclusion of Alûstre, stating, “We are thrilled to feature Alûstre as part of our diverse assortment. Our commitment is to consistently provide customers with a remarkable selection in our stores. With the introduction of the Danish brand and their innovative diamond-infused nail polish, we not only meet but exceed that promise.”
Alûstre CEO, Hans Hornemann, added on the presence in Copenhagen Airport, “We are proud and honoured to be part of one of the most dynamic and innovative shopping destinations within the travel retail business. With our unconditional approach to quality, elevated design, and innovation backed performance, we embrace individual beauty and diversity in everything we do. A passion that we cannot wait to share with Copenhagen Airport travellers, when we launch our exclusive manicure bar in the exhibition area of Terminal 2.”
Highlighting Heinemann’s overarching vision, Katrin Bamler, Managing Director at Gebr. Heinemann Retail ApS elaborated, “At Gebr. Heinemann, we are dedicated to transforming travel time into valuable time, positioning ourselves as the most human centric company in global travel retail. By offering customers the indulgence of a treatment with Alûstre’s DiamondInfused™ nail polish, we aim to create unforgettable experiences. This not only aligns with our vision but ensures that customers’ time at the airport is well spent, resonating with the essence of our commitment.”
Alûstre, a new luxury beauty brand launched in March 2023, was born out of a desire to push boundaries within the beauty industry, with performance being paramount.
Pioneering performance, Alûstre first introduced to the market the suspension of diamond particles within nail polish, makeup, and hand care formulas using their signature Alûstre DiamondInfused™ innovation. Enhancing the possibilities of colour and benefit-driven performance with the strongest and most elusive substance on Earth, Alûstre’s use of diamonds in the nail category provides outstanding shine, durability, longevity and adhesion, giving the utmost quality to the consumer.
ILLUMINATE YOUR BEAUTY
