Amarula Chocolate has launched at Big Five Duty Free with exciting, interactive in-store promotions in Johannesburg’s OR Tambo International Airport and Cape Town International Airport.

Activations leveraged Amarula Chocolate’s bright purple branding in attention-grabbing fashion – involving an augmented reality game which allowed travellers to stand a chance to win an Amarula branded free gift. Additionally, consumers who purchased any two bottles of Amarula during the promotion received an ice cream scoop gift with purchase.

The promotion proved to be a major hit with shoppers, with sales of Amarula Chocolate at Big Five Duty Free currently ranking second only to Amarula Original followed by Coffee, Vanilla Spice, Chocolate Raspberry and Vegan.

Helena Melis, Marketing Manager, Buyer: Spirits, Wine & Confectionery, Big Five Duty Free said: “Amarula is an iconic South African brand, so it is truly fitting that Big Five Duty Free introduces this latest flavour innovation in exciting fashion. With a strong instore campaign and bold visual identity, the launch is resonating strongly with our shoppers and bringing innovation and engagement to our liquor offering.”

Luke Maga, Head of Europe & Global Travel Retail, Distell International, said: “The popularity of Amarula Chocolate indicates that travellers are curious to explore and buy this flavour. We are delighted to partner with Big Five Duty Free to bring this indulgent new offering to existing Amarula drinkers as well as new and younger shoppers with whom the appeal of chocolate is extremely strong. Following the success of Amarula Vegan we are continuing to leverage the brand’s appeal to deliver a strong pipeline of innovation.”

Amarula Chocolate is the Amarula brand’s most indulgent premium cream liqueur with a velvety milk chocolate taste. Amarula Chocolate (15.5% ABV) is available at Big Five Duty Free in 1 litre pack sizes.

Discover more at AMARULA.COM.