Back to the ’90s: Sofia Richie fronts Hilfiger Denim capsule range

Back to the ’90s: Sofia Richie fronts Hilfiger Denim capsule range

After starring in Tommy Jeans’ campaign earlier this year, Sofia Richie returns for the spring 2017 campaign from the Hilfiger Denim brand.

The daughter of Lionel Richie poses alongside Anwar Hadid and Lucky Blue Smith for the images. The trio were photographed in Los Angeles by Bryant Eslava. The Tommy Jeans capsule collection features 90’s inspired designs ranging from mesh basketball tees to ripped denim and pastel coloured jeans.

The campaign follows the trio from the sun-swept highways of L.A. to their favorite urban haunts. Sharing exclusive behind-the-scenes content and quick-fire interviews with their followers via Instagram stories and Snapchat, and the campaign also features geofilters for each shoot location. Nash Grier produced custom content and exclusive interviews during the campaign shoot, which will be shared on his own channels and on Tommy Hilfiger social media c2hannels starting February 15th. With 9.9 million followers on Instagram, and over 4.8 million subscribers to his YouTube channel, Grier reaches Tommy Hilfiger Denim fans with authentic content, using #HilfigerDenim and @TommyHilfiger.

Lucky Blue Smith has appeared in the Tommy Hilfiger Denim campaigns for three seasons, embodying the youthful attitude and rebellious spirit at the heart of the brand. Anwar Hadid, brother of Gigi and Bella Hadid, and Sofia Richie, daughter of Lionel Richie, star alongside Lucky Blue in the Spring ’17 campaign, embracing the collection’s West Coast take on rock-and-roll spirit.

The Tommy Hilfiger Denim Spring/Summer 2017 collection, Summer of Love, celebrates ‘60s love and liberation with a modern-day twist. The signature look boldly reflects joy and free-spirited optimism. Washed denim patchworks, sun-washed palettes and utilitarian details are inspired by the carefree beaches of Southern California, while London’s Savile Row channels a look with Liberty prints, heritage fabrics and playful paisleys. It’s a new take on flower power for today’s American dreamers.

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