BALMAIN BEAUTY unveils “Projet Confidentiel”, a campaign teasing the brand’s luxury fragrance experience launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuts a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo.

“When I started at Balmain, I was dreaming about BALMAIN BEAUTY from the beginning,” said Olivier Rousteing, Creative Director, Balmain. “Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together.”

In September 2022, The Estée Lauder Companies Inc. (NYSE: EL) and Balmain announced a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products set to transform the luxury and beauty world.

The BALMAIN BEAUTY Projet Confidentiel campaign was shot and directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain. Digital artist Ian Padgham also designed an augmented reality video of BALMAIN BEAUTY across Paris.

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