Hugo Boss opens two BOSS Stores in Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport.
Unifree and Joint Venture partner Gebr. Heinemann, which together have assumed the operation of all duty-free zones at Istanbul Airport for the next 25 years, continues its activities to transform the new airport into a giant shopping centre with the addition of BOSS Stores displaying the brand’s next generation store concept.
With a total retail space of around 430 square metres, both new BOSS Stores feature the latest BOSS Menswear collections including shoes and accessories. Using warm and residential materials, the brand created an inviting yet refined ambiance, in which customers can explore the world of BOSS. Furniture and fixtures were designed with clean lines and arranged smartly to use the space to its maximum effect and to make sure the collection is placed centre stage. Lavish seating areas in a pallet of perfectly tuned colours beckon visitors to rest and relax. The overall look of the interior is both welcoming and elegant.
Around the world, HUGO BOSS stands for fashion and lifestyle. Its two brands BOSS and HUGO offer mens- and womenswear collections for a versatile wardrobe that combines tailoring with a casual ease. HUGO BOSS is a global leader in the upper premium apparel market. With some 14,000 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands.
Ian Foster: “The partnership between Unifree, Gebr. Heinemann and Hugo Boss is one of a kind that supports all parties’ vision the most valuable way possible.”
Ian Foster, Unifree’s Chief Commercial Officer, shared his views on Hugo Boss partnership stating “With opening two BOSS stores in Istanbul Airport Hugo Boss moves in line with their brand vision of becoming the most desirable premium fashion and lifestyle brand globally in the same time we as Unifree continue taking steps towards our aim for creating an outstanding and differentiating customer experience for all luxury customers. The partnership between Unifree, Gebr. Heinemann and Hugo Boss is one of a kind that supports all parties’ vision in the most valuable way possible.”
“Boss is one of the world’s leading companies and strongest brands within the Heinemann ‘Ready to wear’- portfolio. We have a long-standing, successful and important partnership with Hugo Boss in travel retail. The digital facade of the Boss Store in Zone 6 looks stunning and symbolizes a next level concerning digital design novelties and high-quality material,” says Jan Richter, Director FAWJ at Gebr. Heinemann.
Copyright The Duty Free Hunter 2019