The end-of-year holidays are a time for giving and reflection in equal measure. In this spirit, BOSS concludes 2022 – a year of glowing success – with a truly radiant holiday campaign.

Mirrors and golden backgrounds create a mesmerizing, luminous atmosphere as a new BOSS cast showcases new ready-to-wear and gifts in a festive colour palette of gold and iconic black.

Adut Akech, Iman Hammam, and Charles Melton bring BOSS attitude and confidence to a subtly opulent, golden setting in the new campaign films, where the use of angled mirrors multiplies the models’ images in a beautiful, kaleidoscopic effect.

GOLDEN GLAMOUR

Glittering, sequin-embellished pieces and an iconic BOSS tuxedo jacket with a subtle golden shimmer are set to bring added glamour to festive nights out this season. Casual looks are also covered, with a metallic puffer coat, black-and-gold knits, and slim-cut drawstring-waist pants ensuring this year’s festivities will be as stylish as they are special.

The new Holiday collection also features a wide range of leather goods and accessories perfect for gifting. Highlights include B-monogram socks and bodywear, a timeless black backpack with gold hardware, and leather sandals with an elegant BOSS ankle charm.