Brockmans Gin has gained its first airport listing in 2022 with a place on the shelves at Ben Gurion International Airport, Tel Aviv.
The listing, through retailer James Richardson, is seen as key for Brockmans – the largest privately-owned British super premium gin brand in the world* – as it seeks to build its travel retail footprint.
The listing has been secured by Brockmans’ travel retail consultant JP Aucher who has applauded James Richardson Purchasing Director for Spirits Avi Hayoun for believing in the potential of the brand.
“James Richardson is a key airport retailer and we are very happy to make our debut there. I have known Avi for many years and have always highly respected his company’s approach to travel retail. Avi has given Brockmans the opportunity to perform within a fast-growing super-premium gin category for which we are extremely grateful,” says JP Aucher.
“Tel Aviv is the first of a number of listings that are now in negotiation for Brockmans. it is really encouraging to see that buyers are ready again to take new brands onboard. 2022 remains a challenging year for our industry; however there are more and more opportunities coming up as markets open up to travellers internationally.”
Adds Avi Hayoun: “As travel recovers through our airports, it is clear that the appetite for gin – and, in particular super premium gin, has not lost its momentum. Travellers continue to look for original and interesting brands with a compelling back-story. Brockmans is an ideal brand for the travel retail sector with its unique flavour profile. I’m delighted to be working with JP again!”
Brockmans Gin will retail at Ben Gurion International at 45.90 US$ for a one litre bottle.
*in 2020 by IWSR