Paris-Charles de Gaulle Airport introduces its new and stylish terminal 1, marking the culmination of a two-year-long refurbishment. Inspired by Ernest Hemingway’s memoir “A Moveable Feast,” known in French as “Paris est une fête,” the terminal’s design reimagines the opulence of the Roaring Twenties with a celebration of unparalleled luxury.

Embracing this spirit of exceptional elegance, Bulgari now unveils its latest Parisian flagship, situated in the new international departure lounge of terminal 1 and created in partnership with Lagardère Travel Retail and Extime Duty Free. The exquisite Italian boutique features Bulgari’s iconic jewelry, watch, and accessory collections, perfectly complementing its freshly redesigned perfume counter in the main hall.


Bulgari forged the 71-square-meter store like a rare jewel, harmonizing the Maison’s classic Roman heritage with contemporary Italian elements. The new boutique features displays outfitted in a striking saffron-colored silk, paying tribute to a Roman sunset and capturing the city’s inviting aura of warmth. This stunning setting flawlessly reflects Bulgari’s mastery of beauty in all its forms.

Mirroring the boutique, the perfume counter also exudes the quintessential Roman elegance that epitomizes Bulgari. Both the boutique and perfume counter seamlessly integrate the same Rome-inspired architectural elements and materials to create an ambiance of extraordinary allure:

Italian Pavonazzetto marble brings the unmistakable grandeur of The Eternal City to life.

The boutique’s façade features Bulgari’s distinctive brass motif, reminiscent of fine jewelry. This intricate design combines three shapes: circles and squares inspired by the floor pattern found in Rome’s famous Pantheon; and eight-pointed stars symbolizing the legendary phrase “Rome caput mundi,” or “Rome, capital of the world,” meaning all roads lead to Rome. This special star encompasses the four cardinal points (North, South, East, West) and the four seasons (marked by two solstices and two equinoxes). The same brass Condotti Mesh motif frames the perfume counter in a grand arch that evokes the iconic shopping arcades found in Italian architecture. Unique to Bulgari, the arch’s creation demanded a technical feat—a testament to Bulgari’s visionary craftsmanship.

The classic décor scheme of both spaces provides the perfect backdrop for Bulgari’s coveted creations, from magnificent jewelry to vibrant fragrances. Their radiant hues shine with the exuberant energy of Italy and the boundless joy of an Italian holiday.

With these common elements, both spaces eloquently express their indelible Roman essence in every detail, radiating with the larger-than-life vitality of the Eternal City. The eight-pointed stars of the Condotti Mesh pattern act as a portal: Globe-trotters are invited to step past it and into the magnetic charm of Italy and the resplendence of Bulgari—no passport required.


The new boutique showcases an exceptional assortment combining Bulgari’s one-of-a-kind glamour and refined Italian craftsmanship. Visitors can explore all the Maison’s icons, ranging from the award-winning Octo Finissimo timepieces to the captivating Colosseum-inspired B.Zero1 jewelry line, each emblematic of Bulgari’s mastery of design.

Jewelry and watch collectors especially won’t want to miss the latest Serpenti creations, celebrating its 75th anniversary. An emblem of modernity, Serpenti has been continually reborn through the creativity of the master Roman jeweler, expressed in endless shapes and designs. Captivating and timeless, this enduring style icon is a symbol of relentless transformation and enchanting metamorphosis, always on the side of women who embrace its power to make it their own.

The new perfume counter spotlights two high perfumery collections, BVLGARI LE GEMME, inspired by the Bulgari Gems Road, and BVLGARI ALLEGRA, a celebration of the superlative emotions of the Italian lifestyle. Here, visitors can sample these extensive fragrance lines and discover the latest launches, including BVLGARI ALLEGRA MA’MAGNIFICA, an eau de parfum that pays tribute to Italy’s everyday heroine, the Italian mother, and MAGNIFYING SANDALWOOD, a sensual parfum essence that can intensify any ALLEGRA eau de parfum or be worn on its own. Additionally, customers can indulge in Bulgari’s other fragrance offerings, including Rose Goldea Blossom Delight, Omnia, and Bulgari Man.


All roads lead to Rome, and that’s now true in terminal 1 of Charles de Gaulle Airport. Two shining gems, the new Bulgari boutique and perfume counter, elevate the luxurious feel of terminal 1 with Italy’s timeless beauty.

The Bulgari shopping experience features the Maison’s signature customer service, including:
• Custom gift-wrapping with a large choice of ribbons in bold, eye-catching colors
• The opportunity to try on collection-worthy jewelry and watch creations and appreciate their exceptional craftsmanship
• A firsthand fragrance journey on BULGARI Gems Road, a mythical crossroads from East to West, to discover the remarkable scents of the BVLGARI LE GEMME collection

To further enhance the Italian immersion, bespoke services and events will be offered
throughout the year, including:
• Engraving of fragrance flacons to add a personal touch to a gift or to elevate a personal scent
• Artist pop-ups offering complimentary creations, like an Italian watercolor landscape

Thanks to Bulgari’s imaginative know-how and finesse with details, all travelers can now enjoy a Roman holiday before they embark for their final destinations.