Elizabeth Arden’s major new launch for duty-free shoppers is the Ceramide 3 x 7 Capsules Tin travel retail exclusive, which began rolling out to European airports as of May 2023.
The power of three
The new, refillable Ceramide 3 x 7 Capsules Tin features three different types of Elizabeth Arden’s signature, single-dose Ceramide Capsules, which are ideal for travel. Pre-measured, portable and TSA-approved, these capsules take the guesswork out of skincare application, and are encapsulated to keep the active ingredients within potent and fresh, while being preservative-free. There are seven separate doses of each Capsule type, making this tin perfect for holidays, business trips, or for trialling the Ceramide collection.
The Hyaluronic Acid Ceramide Capsules combine super-hydrating hyaluronic acid with protective, skin-strengthening ceramides, to visibly plump, firm and hydrate skin. Advanced Ceramide Capsules Youth Restoring Serum feature a triple-powered anti-ageing formula that fortifies the skin’s barrier repair function; boosts moisturisation levels; and reduces the appearance of fine lines and wrinkles. The Line Erasing Night Serum Retinol Ceramide Capsules complete the tin trinity. This targeted night-time treatment pairs the power of retinol with ceramides to visibly diminish lines and wrinkles, improving skin texture and tone, while preventing harshness and dehydration.
All three types of Ceramide Capsules are biodegradable, clinically and dermatologist-tested, and suitable for all skin types.
“We are known for our iconic Ceramide Skincare, with five capsules sold every second,” noted Céline Moittié, Elizabeth Arden Marketing Director EUTR. “We are confident that this reusable, travel-friendly tin, with a very accessible RRP of under €20, will appeal not only to existing consumers, but offer an extremely attractive way for new customers to discover our premium Ceramide skincare collection too.”