Burberry has united all of its many Brit fragrances into a single collection – and to celebrate they have a new campaign, shot by David and Victoria Beckham’s son, Brooklyn – see more below…

Easily identified as a Brit, the rectangle flacon with its signature tartan print all but proudly declares its prestige as a Burberry fragrance. But several years in with its cult popularity, Burberry Brit has branched off with a number of variations and limited edition scents that have confused all but the most dedicated follower.

So, in a bid to reset the board and to allow us to re-identify with our favourite Brit, the house is relaunching the fragrances as one collection that includes both women’s and men’s scents. Comprising of six different scents, each with its individual character and distinctive notes.


Featured in the new campaign by Brooklyn Beckham are up-and-coming names in the British fashion world including Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis. To make the campaign even more special, Burberry is offering customers an opportunity to own their favourite limited edition campaign image.