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Calvin Klein unveils technicolour CK ONE Summer edition

Calvin Klein unveils technicolour CK ONE Summer edition


The iconic CK ONE bottle is reinvented for summer 2021 in a hyper-saturated design. Vibrant shades of blue and green on the bottle convey a refreshing cool splash.

The technicolour hues of the sun thrill us with exhilaration intoxicated by the beaming heat as time passes a refreshing mirage in a blurred haze is revealed.

CK ONE SUMMER

Fragrance

An explosion of colourful freshness; a pure and vibrant new juice for the summer of 2021.

The rare citrus blend of a lemon and orange hybrid is bitter yet sweet, the vibrancy of the rhubarb delivers a nostalgic refreshment, the freshwater accord explodes with sparkling vitality, and the luscious peach skin reveals a modern sweetness.

Fragrance Category: Citrus aromatic

Top Grapefruit, Fresh Water Accord, Meyer Lemon
Mid Eucalyptus, Watermelon, Rhubarb
Dry Ambrox, Blonde Woods, Peach Skin

Perfumer: Clément Gavarry

Advertising

A creative interpretation of a summer road trip through the American desert by digital artist Mishko. The still advertising image captures the heat that has been nestling through the day revealing a technicolor sunset in bright shades of yellow, orange and corals. The video advertising showcases a day on the road driving through the desert from sunrise to sunset under the beaming rays of the sun. Both assets capture the intoxicating blur from the constant desert heat; revealing the CK ONE SUMMER bottle as a refreshing mirage in revitalizing cool blue tones.

Bottle and packaging

The iconic CK ONE bottle is reinvented for summer 2021 in a hyper-saturated design. Vibrant shades of blue and green on the bottle convey a refreshing cool splash. The word summer is printed on the back of the bottle and viewed transparently through the juice; in a distorted font reminiscent of the blur of the summer heat. The embossed outer pack follows the same design as the bottle and includes a sleeve of summer inspired stickers for a personalized bottle customization.

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