Chanel unveiled its new perfume in Paris last night (July 4) – Gabrielle Chanel is a tribute to the House’s founder and is set for global release in September.

2017 is the year of Gabrielle Chanel. As a reminder of how amazing Chanel’s founder was, the French luxury house decided to dedicate this entire year to Gabrielle Chanel (see previous story). This year of celebration started with the launch of the Gabrielle bag.

This September, the world will get to discover the new fragrance and enjoy the new campaign starring Kristen Stewart. She has been an ambassador Chanel since 2013. Featuring in campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Stewart was in Paris yesterday for the Haute Couture show and the launch party in the evening.

According to Chanel, the new fragrance is described as an “Abstract floral”. The Gabrielle Chanel eau de parfum was originally scheduled to premiere in Chanel’s boutique network and on its website in July before a global rollout in September, eventually reaching the brand’s more than 10,000 fragrance doors around the world. No doubt duty-free shops will play a big part in the global release so check back for more details on the exclusive launch locations in airports around the world.

Website Luxury Activist reports that the campaign was “created and shot by brilliant young British director Ringan Ledwidge, the campaign is slated for release in September 2017. Ledwidge is very well know for is capacity to tell a story, to beautifully showcase details and bring a clear modernity to a script. The print campaign was entrusted to photographer Karim Sadli. This amazing photographer has a instinctual ability to shoot both fashion and portraiture to consistently modern and elegant effect. His minimalist aesthetic and sophisticated use of lighting bring into sharp relief the natural beauty of his subjects. Sadli’s photographs have been featured in Vogue Paris, British Vogue, American Vogue, W Magazine, i-D, T Magazine, The Gentlewoman and Fantastic Man. We can see that Chanel is looking for a sharp modern eye for this fragrance, balancing modernity and elegance.”

See more on the Chanel website at