Chanel Rouge Allure Velvet Lipstick is highlighted in a new campaign for the fresh season.

Presenting the Spring 2023 Campaign starring models Anok Yai, Anna Ewers, Mona Tougaard, and Bomi Youn, Chanel puts in limelight the Rouge Allure Velvet Lipsticks which boasts of intense colour and hydration, along with a selection of twenty gorgeous shades to choose from.

With a luxurious formula, the lipstick includes concentrated pigments with a soft, velvety texture that gives the lips a matte yet luminous finish that doesn’t feel dry on the lips. Priced at $45, the shades in the collection range from Rouge Vie (bright red), Intemporelle (beige), to Éternelle (pinkish red), and Mystérieuse (deep red). The Rouge Allure Velvet lipstick comes in a sleek black and gold click case, and the formula of the lipstick is a smooth and long-lasting one, which is formulated with highly concentrated pigments and a blend of shea butter and jojoba oil derivative.

The Chanel Rouge Allure Velvet Lipstick also gives an incredibly vibrant matte look that gives a moisturized finish, and this is the lip colour trend of the season.


Luminous matte lipstick: this ultra-comfortable lip colour wears like a second skin and enhances lips with pure, concentrated pigments, for an intense and long-lasting luminous finish.

A jojoba oil derivate and shea butter make for a soft formula that instantly leaves lips feeling moisturised and supple.

A lipstick housed in the iconic black and gold click case, now available in new, modern and sophisticated shades.


ROUGE ALLURE VELVET reveals the secret to luminous matte lipstick:

Colour payoff: ultra-fine, highly concentrated pigments for an even, long-lasting makeup look. A range of 20 intense shades.

Matte luminosity: soft-focus microspheres combined with ultra-fine pearly particles ensure a finish that is matte yet luminous.

Hydration and comfort: a blend of shea butter and a jojoba oil derivative helps moisturise lips and leaves them instantly softer. A lightweight, flexible and comfortable formula.