In celebration of the art of craftsmanship, The Balvenie has launched a craft bar in Kuala Lumpur International Airport 2 (KLIA2) Departures Emporium. Equipped with a customised hot-stamping machine, the craft bar allows personalization and customization of travellers’ leather items while customers learn about the five rare crafts Balvenie employs in whisky making.
Travellers who purchase a bottle of Balvenie Triple Cask Range, a travel retail exclusive, would also be able to receive a free authentic leather tag personalised with their names.
Commenting on the brand activity, APAC Travel Retail Director, Scott Hamilton said, “The Balvenie commitment in celebrating craftsmanship is a journey we’ve been on for many years and it all stems from the fact that our approach to crafting our whisky has changed very little in over a century. The new KLIA2 Departures Emporium presents us the optimal space to bring the idea of craft and customisation to life. At the same time, we want to reward single malt connoisseurs with customised gifts to encourage trade-up and brand loyalty. This is aligned with Malaysia Airports’ vision of bringing more experiential activity and excitement to airport shopping with KLIA2”
The Balvenie’s alliance with craft is a result of the brand’s dedication to continuing the tradition of using the five rare crafts of whisky making to create The Balvenie’s distinctive taste and exceptional quality. It is the only distillery that still grows its own barley, malts in its own traditional malting floor, employs coopers to tend every cask, a coppersmith to maintain the stills and a malt master to ensure the resulting spirit is consistently excellent.
In creating Whiskies of the best quality, the easiest, most cost efficient ways are often not the best solution. It is this belief in tradition and emphasis on craftsmanship that places William Grant & Sons solidly in a leading position in the Single Malt category.
The activity runs from 18th August to 31st August at KLIA2 Departures Emporium before shifting to KLIA2 arrivals to carry on from 1st September to 30th September.