Davioff has extended its Cool Water fragrance range with a new edition – Cool Water Wave.

DAVIDOFF Cool Water Wave is an energizing scent that offers the impression of being plunged straight into the crashing swells of the ocean.

Watching the surf crash until you see that wave you’ve been waiting for. The air is crisp, the sun is shining and the breeze sprays drops of water on your face. The wave rises, carrying the back of your board. It’s now time and you have one focus: paddling determinedly to seize the chance to ride that perfectly formed curl. As you stand on the board, the sea envelops you. The barrel is all yours and an incredible rush of adrenaline heightens your senses. Capturing this intense and incomparable feeling is DAVIDOFF Cool Water Wave, a distinctive new facet of the signature oceanic fragrance of DAVIDOFF.

To summon the intense rush of a ride on the waves, a trio of renowned perfumers—Francis Kurkdjian, Antoine Lie, and Jean Jacques—collaborated to create a sillage that’s at once fresh, modern and invigorating. As an invitation to grab your board and run towards the crashing waves of the ocean is a fresh aquatic blend that’s brought to earth with warm and vibrant woods. It begins with a bracing surge of energizing Marine Splash Accord and Grapefruit notes that mingle with stimulating Sichuan Pepper to invoke the impression of the cool spray of a breaking wave. A swell of stunning intensity is then drawn to the surface with the arrival of a vibrant accord of Birch Leaf and Juniper. Beneath it all is a masculine undercurrent of Patchouli and the scent of Sandalwood that bring a touch of sensuality to the fragrance.

Nodding to the original fragrance’s distinctive bottle design, DAVIDOFF Cool Water Wave comes in a modernised bottle. For its colour, a crisp shade of aquamarine was chosen among a palette of 50 shades of blue to convey the freshness and boldness within, and a silver cap makes it decidedly contemporary. A zest of orange emphasises the sportiness of this new scent while a thin vertical silver line suggests an iconic surfboard design.

Perfectly embodying the daring masculinity and boldness of DAVIDOFF Cool Water Wave is actor and surfing devotee Scott Eastwood. Being the face of the original DAVIDOFF Cool Water fragrance since 2015, Scott Eastwood embodies a new facet of the brand, determined, energetic and filled with a new freshness.

There are no questions about Scott’s addiction to the ocean. DAVIDOFF Cool Water Wave print campaign shows him catching the ultimate break, feeling the rush of extreme sensations and enjoying the moment. The dynamic and immersive TV campaign depicts him catching the waves, taking the best of it to capture the thrill of adrenaline, the zest for life. Embraced by a powerful swell, the rhythm of the crashing barrels pounding into his ears, he seizes his chance on the perfect wave.

While DAVIDOFF Cool Water Wave evokes an adrenaline-seeking spirit borne in the ocean, it’s a sentiment that extends beyond a literal interpretation to encompass seizing all opportunities that arise in life. Whether you’re chasing the ultimate break or pursuing sensational ventures in life, there is a special sense of absolute euphoria, a sensation of being more alive than ever.

Available in duty-free stores from May with a Travel Retail RSP in Euros (subject to variations by location)

EDT 40ml €29
EDT 75ml €37
EDT 125ml €55
S/G 150ml €16
DBS 150ml €16
A/S 75ml €28