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Dolce&Gabbana takes the crown with new K Eau de Parfum scent

Dolce&Gabbana takes the crown with new K Eau de Parfum scent

Intense, magnetic and sensual: K by Dolce&Gabbana Eau de Parfum is a new captivating fragrance that tells the story of the authentic and modern man, building on the legacy of the Eau de Toilette.

Built on the legacy of K by Dolce&Gabbana Eau de Toilette, K by Dolce&Gabbana Eau de Parfum is a sensual new scent that embodies the spirit of a man who chooses his destiny with passion and confidence. Inspired by the earthy, rugged landscape of Tuscany, the original fragrance is reinterpreted to evoke the intense and magnetic sides of this king of everyday life.

The Bottle
Maintaining the chiseled, geometric form of the original K by Dolce&Gabbana flacon, the bottle is now dressed in a deeper hue of regal blue, reflecting the new intensity of the magnetic fragrance within. The iconic crown is now overlaid with a burnished silver patina, accentuating the noble blue of its lapis dome. On the bottle itself, the crowned letter K conjures the traditional symbol of royalty, but with a bold simplicity that is contemporary in character.

The Campaign
Following the story of K by Dolce&Gabbana Eau de Toilette, set in the picturesque and timeless Tuscan village of Montepulciano, the Eau de Parfum presents a new aspect of Dolce&Gabbana’s modern king, embodied once again by Mariano Di Vaio. In the campaign film, he is roaring down a tree-lined avenue on his motorbike, accompanied by a soundtrack by Ennio Morricone. Shot by Mariano Vivanco in front of a classic Tuscan portico, his intense and seductive gaze captures his natural magnetism and innate strength.

 

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