Ferragamo’s new collection will set you free

Ferragamo’s new collection will set you free

Salvatore Ferragamo unveils the Salvatore Ferragamo Spring/Summer 2020 campaign that celebrates freedom of being how you want, where you want, and with whom you want.

A diverse cast (Malgosia Bela, Abby Champion, Sora Choi, Alpha Dia, and David Kammenos) dons a layered and sophisticated collection by Ferragamo’s creative director Paul Andrew that includes pieces that transmit ease, confidence, individuality, and above all, freedom.

We showed this collection outdoors in Milan last September as a way to emphasise that these are clothes designed to be worn for pleasure, during the summer, and with friends. Collaborating with Harley Weir and with the movement direction of Eric Christison, we extended that visualisation into a wild and sun-drenched landscape in which the models run free and feel the heat. We’ve used the campaign to highlight certain items, including the new Viva pump and some of the gorgeous hand-knit crochet work, as complements to a summer spent roaming free in the company of people you love. – Paul Andrew, Ferragamo’s Creative director

The Salvatore Ferragamo Spring/Summer 2020 campaign includes a portfolio of images and video that are designed to conduct a tangible sensation of midsummer’s heat. The joy of friendship and the thrill of discovery are elevated by the sensual pleasures of sunlight.

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