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YSL Beauty jets into Tokyo’s Haneda Airport with its own pop-up plane

YSL Beauty jets into Tokyo’s Haneda Airport with its own pop-up plane

A spectacular aircraft-themed YSL Beauté All Hours Airport Pop-up has landed at Japan’s Haneda Airport International Passenger Terminal with JATCO duty free.

An unparalleled long-haul foundation. An unforgettable airport experience.

For the first time ever, YSL Beauté Travel Retail Asia Pacific brings its state-of-the-art retailtainment experience to Haneda Airport International Passenger Terminal, which is operated by Tokyo International Airport Terminal Corporation with JATCO. Between 13 December and 30 January, the stunning All Hours Airport pop-up, which features a spectacular life-size aircraft-themed design, takes travellers on a unique journey of product discovery, personalised interactivity and bespoke gifting. At the heart of this revolutionary retail concept is YSL Beauté’s highly anticipated new All Hours Cushion foundation, with its innovative lightweight, hydrating, long-wearing formula that makes it the beauty must-have for long-haul air travel.

Emily Coleman, General Manager of YSL Beauté Travel Retail Asia Pacific, said, ‘This is a world first for us and JATCO — the first time we bring such retailtainment experience to Japan, showcasing the very latest in digital interactivity and personalisation: a fitting celebration of our innovative new All Hours Cushion foundation.’

From left to right: Marketing Manager of YSL Beauté Travel Retail Asia Pacific, Fran Law, Area Manager of YSL Beauté Travel Retail Asia Pacific, Nicolas Schoutteten, Vice President of Sales & Marketing, Tokyo International Air Terminal Corporation (TIAT), Hideki Sugimoto, Executive Officer & Deputy Senior Vice President of Passenger Terminal Operation Department, Japan Airport Terminal Co., Ltd., Hitoshi Adachi, Chinese Model and Actress, Yiran, General Manager of L’Oréal Travel Retail Asia Pacific YSL Beauté, Emily Coleman, President & CEO of TMA Company Ltd., Shogo Ando, and Retail Manager of TMA Company Ltd., Isuzu Matsuo.


Style sensation Yiran headlines at grand opening

The grand opening of All Hours Airport on 17 December was a dazzling occasion, attended by VIPs of L’Oréal Travel Retail Asia Pacific, JATCO and KOLs, as well as Yiran, a style sensation in Japan and Mainland China. A star of the hugely popular Chinese drama “Never Stand Still” and a style icon, Yiran was one of the celebrities at the ribbon-cutting session.

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