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FIRST LOOK: Rihanna reveals RiRi fragrance

FIRST LOOK: Rihanna reveals RiRi fragrance

The 27-year-old singer made a big announcement on her Twitter page as she revealed the name of her new fragrance and also debuted the first campaign image.

“Ladies!!! It’s about that time!!! Brand new fragrance coming…. ‘RiRi’ #ThisisRiRi,” Rihanna tweeted.

RiRi (the person, not the perfume) is no stranger to world of fragrances, having released Rogue Love and Rogue Man in 2014, Rogue and 777 Nude by Rihanna Diamonds in 2013, Nude and Rebelle in 2012, and Reb’l Fleur in 2010.

No information has been released thus far as to what the scent will smell like. But if the pink theme and hyper-glam Marilyn Monroe/Madonna inspired ad is anything to go by, we reckon it’s going to be more of a girly number than her previous concoctions. The campaign was shot by photographer Dennis Leupold.

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