YSL Yves Saint Laurent will launch a new men’s fragrance La Nuit de L’Homme Intense this August.
Yves Saint Laurent Beauté presents a new olfactory variation of its emblematic fragrance La Nuit de L’Homme. YSL explains, “The new face of the seducer is revealed with “La Nuit de l’Homme Intense”. Sensuality exacerbated virility, courage, magnetism and mystery inspired the nose behind this new olfactory setting.” The scent launches globally on 24 August.
Through the fragrance “La Nuit de l’Homme Intense”, Yves Saint Laurent Beauté says its has “sought to reinterpret manhood, and by extension the seduction codes. This new essence borrows its characteristics to men of experience, and specifically to their charisma, their authenticity and power.”
The oriental fragrance is built around the iris concrete, one of the finest ingredients in perfumery, mixed with notes of vanilla, and tonka bean. Then come patchouli accords, violet and sage leaf.
To embody this new fragrance YSL has continued to feature top model Vinnie Woolston as the face of the La Nuit range. Woolston has recently been seen in campaigns for All Saints, Strellson, H&M and Replay.
The new fragrance for men is a flanker to 2009’s La Nuit de L’Homme, which in turn was a flanker to 2006’s La Homme. This new edition follows 2012’s La Nuit de L’Homme Frozen Cologne.
Yves Saint Laurent La Nuit de L’Homme Intense will be available in 60 ml.
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