The La Prima bag is modeled after a 1995 style and for the first time it will be presented at the Fondazione Armani in Milan on September 21.
Giorgio Armani will unveil a new handbag this week – called La Prima, or The First in Italian, as it is in fact modeled after a sleek design Armani created in 1995, reports WWD.
Aiming for a design that his customers would want to wear every day as well as for evening events, the accordion bag was inspired by details of his jackets.
While looking back at the original handbag, Armani developed La Prima with new techniques and hand-stitched, sartorial details.
La Prima includes the classic model with the double bellows on the sides or an updated version, rectangular and larger; two trunks in different sizes, and two shell clutches. The shoulder and tote styles can be handheld or, thanks to the double-slide handle, they can be worn as a cross-body.
The six new bags are available in a soft vegetable calf, in natural hues and in soft palmellato calfskin, spanning 11 colours: white, ice, nude, leather, burgundy, dark brown, black, grass and military green, red and powder blue. For evening, there are variations in lacquer or silk satin, in patent crocodile or lizard. There is also a more eccentric version in patent printed with a tortoise effect.
La Prima will be available in Giorgio Armani boutiques starting in December.
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