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Gucci takes a trip down memory lane

Gucci takes a trip down memory lane

Gucci steps back in time with a retro editorial-style backdrop for its new Fall/Winter 2019 campaign.

Gucci has unveiled an editorial-inspired campaign titled ‘Prêt À Porter’, the luxury Italian brand enlists fashion photographer Glen Luchford, who captures the latest Gucci offerings in street style shots, runway images and studio portraits.

Creative director Alessandro Michele brings the runway designs to life which include a statement array of styles such as sequinned embellished gowns, tailored suiting and heavy coats. Jonathan Kaye has styled the campaign in a very vintage feel, bringing a classic magazine to life.

The campaign pays homage to the evolution of prêt-à-porter through four decades, from the 1950s to the 1980s, a period when ready-to-wear was at its creative peak before the rise of the internet and fast fashion.

“The fabula of fashion, however, begins at the drawing table, then moves to the workshops, during fittings, trials and fault finding,” Gucci stated in a press release about the campaign. “It is a tale of manual and material skills, the result of a specific know-how that today we tend to discount, to take for granted.”

The models are dressed to the nines, sporting glamorous Gucci ensembles and accessories, with hair done by Paul Hanlon and Thomas De Kluyver on makeup.

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