World Duty Free has opened an new zone in its London Heathrow Terminal 5 store for niche and designer fragrances. 

Passengers travelling through T5 can now browse a huge range of perfumes from leading fragrance houses such as Bulgari, Lalique, Amouage, Annick Goutal, Van Cleef & Arpels, Elie Saab, Salvatore Ferragamo and Miller Harris. Collections range from £95 to £225 and up to £1,000 for luxury sets.

Expert consultants, trained in the notes and ingredients found in these premium fragrances, are on-hand to help customers find their desired perfume.

Taking centre stage in the designer fragrance area is Bulgari’s Le Gemme Collection, a range of six striking bottles inspired by precious gemstones used in the designer’s bespoke jewellery. Other than in World Duty Free’s Heathrow T5 store, Le Gemme Collection is available from only one other retailer in the UK – Harrods.

Other high-end lines include Salvatore Ferragamo’s Tuscan Scent and Tuscan Soul, and Elie Saab’s unisex haute couture range, La Collection des Essences.

“London Heathrow T5 is becoming the designer shopping destination with a growing luxury shopper profile,” said World Duty Free Group Category Buying Manager for Fragrance in the UK Justine Kennedy. “Our unique concept provides an exciting platform for fragrance houses to showcase their most premium ranges targeted at consumers from around the world with a passion for the finer things in life. The fragrances on display contain rare and sought-after ingredients such as ambergris, oud, musk and sandalwood, which will attract shoppers looking for something truly unique that can’t be purchased on the high street.

“The area is incredibly brand-versatile and completely interchangeable, allowing for different ranges and even entirely different brands to be displayed throughout the year. In the next 12 months we expect to see many more high-end perfume brands using our designer fragrance area to showcase their premium and limited-edition lines.”

Check Duty Free Hunter for the duty-free and luxury shopping locations along the whole route of your next journey.