This month, Jameson, the world’s favourite Irish whiskey, is celebrating St. Patrick’s Day with special celebrations across the globe. Its fifth limited edition bottle created by Dublin street artist, James Earley, is designed to mark Jameson’s #BeOriginal celebrations launching in Dublin and around the world this March.

To bring St. Patrick’s Day to global travellers, Jameson is celebrating with the #BeOriginal social media campaign at New York’s JFK Airport, London Gatwick, London Heathrow and Frankfurt Airport offering travellers the opportunity to win a trip to Dublin and experience an ‘Original’ St. Patrick’s Day in 2017.

To be in with a chance of winning, the #BeOriginal competition encourages travellers to celebrate St. Patrick’s Day in their own inimitable style and upload a snap to Facebook, Twitter or Instagram using the hashtag #BeOriginalJFK, #BeOriginalLGW, #BeOriginalLHR or #BeOriginalFRA. A copy of each photo will also be printed as a postcard to take away as a keepsake.

The winner will visit Dublin to experience the world of Jameson on St. Patrick’s Day 2017. The three-day celebration will be hosted by Jameson in its spiritual home city including a journey through underground Dublin from a local’s perspective and the Bow Street Sessions 2017 gig, featuring internationally-known talent including Kodaline, Little Hours and July Talk.

“St. Patrick’s Day is all about celebrating the exuberant attitude of the Irish people. We’re really excited to offer the Jameson St. Patrick’s Day Limited Edition bottle to passengers at European airports to take away as a signifier of their travels, as well as delivering an engaging brand experience with #BeOriginal.” – Adriana Perez, Brand Manager, Pernod Ricard Travel Retail Europe.


Jameson St Patrick’s Day Limited Edition bottle (RRP of €24 or local equivalent) and the #BeOriginal campaign will be activated for a limited time only at selected travel retail channels.