The new look bottles of the award winning Jim Beam Black will be in duty-free stores around the world from April 2017.
A whiskey of exceptional quality and intense flavour, the packaging redesign of Jim Beam Black marks the unification of the global range and reflects the unchanged, celebrated liquid inside the bottle through a stylish new exterior. Launching in early April 2017 the release follows a larger global upgrade of the entire Jim Beam Bourbon portfolio, which has been visible on-shelf since 2016, and solidifies the brand’s position as the World’s No.1 Bourbon.
CONTEMPORARY MEETS HERITAGE
Paying homage to the rich heritage of Jim Beam, dating back to 1795, the bottle design showcases the quality and craftsmanship that goes into the renowned character of Jim Beam Black, through luxurious design cues.
The global unification and premium look of the new packaging contemporises the Jim Beam brand while celebrating the company’s renowned heritage. Packaging upgrades include new premium bottle structures; refreshed labels with higher quality paper, real gold foil and matte finishes; unique bottle closures for the premium line; and label harmonization across the flavored product range.
The Jim Beam Black bottle now has a bolder structure with more cleanly designed labels featuring premium finishes and a refined “rosette” logo. The bolder, more rectangular bottle structure features premium label enhancements including extra fine detailing, crafted borders, foil finishes, refined embossing and a paper matte stock. The premium bottles also include matte finished shrink sleeves along the closure.
WORLD ACCLAIMED BOURBON
Michael Cockram, Global Marketing Director GTR at Beam Suntory says: “Jim Beam Black is an outstanding award-winning whiskey of unparalleled character and the new global packaging redesign reflects this. As the final expression in the portfolio to be released with this global upgrade, we look forward to continuing to make history within the bourbon category with Jim Beam.”
Made to be sipped on the rocks or neat, or enjoyed in a cocktail, Jim Beam Black is aged in American white oak barrels for years longer than original Jim Beam Bourbon. It is these extra years of aging that gives Jim Beam Black its full-bodied flavour and smooth caramel and warm oak notes.
Jim Beam has built an international reputation for producing one of the finest bourbons for over 200 years. The acclaimed family recipe will live on inside the refreshed bottle. Emphasising this award-winning spirit, Jim Beam Black was awarded the Bourbon Trophy as the highest rated bourbon at the 2016 International Wine & Spirits Competition.
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