Jura Islanders’ Expressions No.3 will be revealed at the TFWA World Exhibition in Cannes next month. The latest Travel Retail Exclusive Limited Edition in the successful Jura Islanders’ Expressions line is poised to repeat the success of its award-winning predecessors with an inspiring and engaging offer which will drive penetration, conversion and spend.
Jura Islanders’ Expressions No.3 taps perfectly into the modern travelling shopper’s demand for both newness and brands with a strong story and purpose. Inspired by the creativity of the artistic community on the island of Jura, this Travel Retail Exclusive was crafted in collaboration with the island’s resident photographer Konrad Borkowski. His distinctive, dynamic photography offers a glimpse into the magic of life on Jura, and the spirit is an ode to Konrad’s eye for the unexpected, with a red wine cask finish and a juicy fruit character which calls to mind his powerful sunset landscape images.
At its heart, Jura Islanders’ Expressions No.3 continues the collection’s mission of underlining that Jura is ‘More Than A Whisky’. Produced at the only distillery on the island, every drop reflects the spirit of the 230 people who live there, giving drinkers a chance to be part of something special, and taste island life in every sip. Supporting this island community is central to the Jura mission and the brand’s focus on its social responsibility to the people of Jura speaks to shoppers’ demand for brands whose ideals reflect their own in the modern world.
The Islanders’ Expressions 1st edition was the fastest growing Single Malt expression in GTR (IWSR 2022) and this new release is set to follow in its footsteps. Jura Islanders’ Expressions No.3 will arrive on-shelf in Europe from April 2024 with an RRP of £49.99.
