Keira Knightley returns as the face of new Chanel fragrance

Keira Knightley returns as the face of new Chanel fragrance

Keira Knightley fronts the new Chanel fragrance – 10 years after her first campaign the actress is the face of the new Coco Mademoiselle Intense Eau de Parfum.

As we reported on Duty Free Hunter last week – see post below – Chanel are launching an Intense edition of their Coco Mademoiselle fragrance.

Seventeen years since Chanel released Coco Mademoiselle, the fragrance that scented many a woman’s youth, the French fashion house launches Coco Mademoiselle Intense – a darker, more mature version of the classic. The new scent comes with a suitable glossy advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years.

Chanel’s in-house perfumer-creator Olivier Polge – son of Jacques, the nose behind the original Coco Mademoiselle – says of his creation: “I wanted to remain close to the original formula, while giving it a whole new dimension. I wanted to increase the proportions of fractionated patchouli, push it to the limit – unleash its power on the skin without altering the freshness of the top notes.”

Chanel launches Intense edition of Coco Mademoiselle

See the campaign film and images below. The new fragrance launches on March 1 around the world including duty-free stores at major airports.


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