Kiehl’s partners with Shilla Duty Free to launch the first CalenduLAB Travel Retail pop-up at Hong Kong International Airport.
Kiehl’s has partnered with Shilla Duty Free to connect with travellers through an immersive CalenduLAB pop-up store at Hong Kong International Airport. The pop-up, located in the Shilla’s Beauty & You curated zone, has a focus on Kiehl’s newest addition to the iconic Calendula family, the Calendula Serum-Infused Water Cream. The pop-up, open now until June 26th, invites all global shoppers traveling through Hong Kong International Airport this summer for an extraordinary beauty experience.

The first ever CalenduLAB in Travel Retail Asia Pacific was unveiled at Hong Kong International Airport, featuring the launch of the Calendula Serum-Infused Water Cream. The weightless formula of this new cream releases a burst of soothing, long-lasting hydration, leaving skin feeling soft and dewy-fresh. This makes the new cream the ideal product to stave off dehydration on long-haul flights and in hot climates.

This pop-up takes travellers into a Calendula garden, which echoes the formula of the new cream with its hundreds of micronized Calendula flower petals and containing the highest available concentration of Calendula Flower Extract. Inspired by Kiehl’s 165 years of apothecary tradition, giant medical test tubes and iconic products from the Calendula collection are displayed at the front desk. The pop-up provides customers with the newly updated Calendula skincare routine through expert consultations.

“Through our successful collaboration with Shilla Duty Free, we are confident that all travellers, especially travel-savvy millennials, will be delighted with Kiehl’s Calendula Water Cream and will take it with them on their journey after visiting the CalenduLAB. We are also very happy to unveil the immersive CalenduLAB for the very first time in Travel Retail Asia Pacific. This is a perfect example of how we strive to continuously elevate travellers’ shopping”, says Petrina Kho, General Manager for Kiehl’s Travel Retail Asia Pacific.

“Located in our Beauty&You curated zone, this pop-up shows that Kiehl’s Travel Retail Asia Pacific and Shilla Duty Free share the same vision of redefining the airport retail experience and consumer journey in an interactive and engaging environment. I’m very happy to be enhancing travellers’ shopping experience with Kiehl’s through CalenduLAB, a pop-up that goes beyond merchandise display, telling the story of Kiehl’s heritage as well as offering an exceptional consultation service for our customers,” says Changha Shin, Managing Director of Shilla Hong Kong.

In the meantime, to further experience the miracle natural power of Calendula Water Cream, pop in to another CalenduLAB at HKIA’s East Hall before you fly! Throughout the month of June, Kiehl’s is offering skincare consultations and giving out complimentary samples for travellers to take away.