Lancôme wants you to fly in a Rôse state of mind

Lancôme wants you to fly in a Rôse state of mind

Lancôme will enchant its fans with a magical and poetic story inspired by values deeply anchored in the brand’s DNA during a special promotion for travellers entitled “Paris en Rôse”.

Lancôme stands for generosity, so what better time to express this at its fullest than during the holiday season? And what better colour to illustrate this than pink, or Rôse – the best colour to reflect this happiness and generosity.

Rôse is more than a colour, it is a state of mind. It stands for optimism, love of life, empathy and femininity. It is also a new way for the brand to surprise and celebrate the holiday season by sharing happy moments with its travellers.

Since November 15th most of the Lancôme counters and eye-catching podiums in airports, particularly in France and Germany, have been decorated in this enchanting Rôse state of mind. Prestigious skincare, makeup and fragrance gift sets – such as the attractive “La vie est belle“ set for the very first time, which includes the iconic 50 ml Eau de Parfum and a free 10 ml purse spray – will be highlighted.

Before flying away, gift set in hand, travellers will even be offered Christmas baubles as they pass through a selection of stores.


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