Actress Lily James leads the way in the new campaign for Burberry’s signature scent, ‘My Burberry‘.

My Burberry – an iconic fragrance.

This is the first Burberry Beauty campaign for the house under Chief Creative Officer Riccardo Tisci’s control. The campaign film and images see Lily James captured in London by Inez and Vinoodh, and dressed in the 2019 Kingdom runway collection.

An iconic fragrance for a new era. Ageless and independent with a unique and sophisticated sense of Britishness.

A contemporary British grand floral with top notes of sweet pea and bergamot. Geranium leaf, golden quince and freesia are rounded off with a base of patchouli and rain-tipped damask and centifolia roses.

See the film and images below – find out more on the Burberry website here.

Burberry My Burberry is available in duty-free stores and onboard selected airlines around the world, including World Duty Free at Heathrow.