It’s all in the selection. Gigi Hadid curates her edit of the LIU JO collection, bringing together standout pieces, personal favourites and denim chosen through her own point of view.
Gigi Hadid fronts Liu Jo’s new denim campaign. Called “The Gigi Hadid Edit,” it’s a collection shaped by the supermodel’s own off-duty wardrobe. For the Italian label, Hadid curates pieces that pair everyday comfort with something bold. The edit draws on her personal closet and her love of individual style.
One look sets the tone. Hadid buttons into a cropped, Napoleon-style denim jacket with military-inspired fastenings. Its fitted cut lends structure. Below, faded low-rise jeans slouch into brown cowboy boots, loosening the whole silhouette.
The mood shifts toward glamour with a matching denim shirt and pants dusted in patterns and sparkling embellishments. She slips the shirt off one shoulder, cinches it with a black belt, and steps into strappy silver heels.
Elsewhere, ornate scarf-inspired motifs spread across a loose denim shirt and matching trousers, giving the classic fabric an unexpected twist. The wider collection rounds things out with oversized shirts, bomber jackets, and Western-inspired leather boots finished in tonal stitching.
